13 years in advertising across Switzerland, Europe, and the UAE, leading creative across high-stakes accounts in FMCG (Nestlé), automotive (Stellantis), and hospitality and tourism (Yas Island).
My work spans full-funnel integrated campaigns, large-scale film productions, celebrity partnerships, and always-on digital and social content. I've directed work featuring Ryan Reynolds and Shaquille O'Neal, presented strategy to government and institutional stakeholders, and collaborated directly with Google, Meta, YouTube, TikTok, and Snapchat on platform-native campaigns.
30+ regional and international awards including 12 MENA Effies, the benchmark for campaign effectiveness and measurable business impact.
Swiss national based in Dubai. Fluent in French, Portuguese, English, and Italian. Open to Creative Director and senior creative engagements across MENA and internationally.
MENA Effie 25 - YAS ISLAND - Gold
MENA Effie 25 - YAS ISLAND - Gold
MENA Effie 25 - YAS ISLAND - Silver
MENA Effie 24 - YAS ISLAND - Gold
MENA Effie 24 - YAS ISLAND - Gold
MENA Effie 24 - YAS ISLAND - Bronze
MMA Smarties MENA - YAS ISLAND - 2x Silvers
MENA Effie 23 - YAS ISLAND - Silver
MENA Effie 23 - YAS ISLAND - Bronze
MENA Effie 22 - NESCAFE - Silver
MENA Effie 21 - NESCAFE - Silver
Campaign Middle East 20 - NESCAFE - Digital & Social campaign of the Year
Dubai Lynx 19 - Print - Shortlist
Dubai Lynx 19 - Print - Shortlist
Meilleur du Web 17 - Création - Winner
GRAND 17 - Online Campaign - Winner
GRAND 17 - Creative Film - Shortlist
Meilleur de la Pub 17 - Integrated - Winner
Meilleur de la Pub 17 - Branding - Winner
Meilleur de la Pub 17 - Film - Shortlist
Meilleur de la Pub 17 - Buzz - Shortlist
ADC Switzerland 17 - Design - Shortlist
SGA 17 - Poster of the Month
GRAND 16 - Integrated - Winner
GRAND 16 - Creative Film - Shortlist
Meilleur de la Pub 16 - Guerrilla - Winner
Meilleur de la Pub 16 - Billboard - Shortlist
ADC Young Creative Award 15 - Gold
GRAND 14 - Integrated - Winner
GRAND 14 - Billboard - Winner